Internet and social media brought the world closer together than ever before. With this closeness comes an AWARENESS of the global hardships that many ignored in the past.
"Social responsibility makes consumers take notice."
Consumers are becoming more aware of the inequality surrounding them, so they are seeking for ways TO MAKE DIFFERENCES. Making a cooperative effort between organisations and good causes - or good actions - can and will be a WIN-WIN solution for all. The mutual benefits can include the creation of social value, increased connection with the public, and the communication of shared value, as well as profit.
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