BURN MARKS, STRECH MARKS, PORT-A-CATH, PROSTHESIS,..
IMAGINE A PLACE FOR REAL WOMEN.
IMAGINE A WEBSHOP WHERE THEY CAN SEE REAL WOMEN.
IMAGINE A FASHION SHOW WITH REAL WOMEN !
"Every woman has the right to feel beautiful and to be beautiful during every stage of her life." -Daisy Lynch-
A DIGITAL PLATFORM
So far RITCH has seen a lot of women struggling with a prothesis, with a port-a-cath, with some kind of mark or even just with their own body after being through one of life's challenges.
We want to create an online platform/webshop where these women can find themselves. Where they can feel good and where they can shop without feeling sad.
Being sick, losing one of your breasts, going through chemotherapy,.. it's a time in your life where you don't feel beautiful or sexy. Specially if some clothes even hurt while wearing it.
We want to find the clothes that fit! We want them to feel sexy and beautiful, even at their worst.
Therefor RITCH wants to bring 25 brands together who will work on finding the perfect clothes, shoes, underwear, swimmingwear,.. so those women will not have to do so much digging before finding the clothes that fit them. And so they don't have to scroll through hundreds of pictures of perfect, happy and healthy women.
A digital platform and a magazine that will be spread to every hospital or company that cares for these women in Belgium. Reaching thousands of women to make them more happy and feel confident!
Even when they don't feel at their best.
THE STORY BEHIND OUR ACTIONS AND DREAMS.
A FASHION SHOW
Of course we want to do more than this.
We want to make a statement. We want to show the world how sexy real women can be. Everyone has to see how beautiful these women are when they find their own strength and confidence!
When they can be comfortable in YOUR clothes, in YOUR shoes, in YOUR underwear or while wearing YOUR jewellery, they will stand out from the crowd and create their own unique value.
Therefor we want to bring these women together on the catwalk with your brand during a fashion show with live streaming on social media.
A fashion show that will not only bring these women closer together but will also bring your company closer to the customers than ever.
Our team of photographers and filmmakers will capture the strenght and the beauty of this event that will be the KICK OF of the online webshop and magazine.
Don't miss out on this great opportunity!
We want you to meet a very strong young woman. Jasmine.
In a previous RITCH project we connected women who fight cancer with women who are already healed from cancer. We made them come together, away from hospital, where they got the chance to feel beautiful again. See more about this project HERE.
Jasmine was fighting cancer during the organisation of this project. But was lucky to receive the news 'cancerfree' a month before the event. That was not only an extra motivation for us. It was also the start of this project. Because Jasmine had something to say! She had a voice, an opinion.
Jasmine did not feel beautiful when she was sick. It was one of the scariest moments of her life. But also one of the most painful moments...
... Nope. It wasn't the cancer that hurt her so much.
It was the strap of the bra on her port-a-cath that was exrtremly painful for her. She reached out to us and asked us if we could mean something for all the women out there who are going through the same thing as her. Because we need change.
We need to find a new way to make women feel comfortable.
RITCH wants to do this. Together with YOU.
THE STORY BEHIND THIS ACTION.
INTERESTED IN BECOMING OUR PARTNER?
Do you have a brand that looks beyond the clothes itself? A brand that loves to listen to women? That loves to work with these women? That loves to be inspired by the reality?
And together we can see if we are the right match!
INTERVIEW ANN REYMEN (75B)
INTERVIEW SWITCH BELGIUM.