thoughts & notes

July 26, 2020


Probably one of the most confronting subjects I ever had to face in my life. 

But it's time to start discussing this. 

When I was younger I fell into the same trap as many other empathic personalities. When it comes to a social cause or sustainability money is th...

March 20, 2018

We all know that being successful is within everyone of us. 

We can achieve it no matter the race, no matter our background or our financial

status. It's all about priorities, about setting goals and creating actionplans towards 

those goals. 

Now I already hear a lot of...

August 9, 2017

I have been asked so many time WHY I started RITCH and what my motivation behind the company is that it is time to write a blog post. 

Some people doubt me. Some people love me. I guess that's just the way life goes when you do something that stands out and when you sta...

July 30, 2017

As we all know. A startup can be really challenging. 

I see a lot of tips and advice passing by on how to make your startup succeed. 
But i'm always lacking the most important steps. I'm also seeing a lot of entrepreneurs missing those steps wich could help them be more...

May 31, 2017

Why is Social Impact Marketing, or Ritch Marketing, the nex big thing? 

There are 2 reasons: 

Those of you who have heard about storytelling & content marketing know that those are hot topics right now as a marketeer. If you don't engage in content marketing you will fee...

March 21, 2017

The first step has been made! 


For those who don't follow the RITCH projects.. 

A few months ago we transformed the life of a homeless man #MishasMission because we wanted to raise awareness for social good in general. Mi...

February 2, 2017

Did we succeed in our Mission? 

For now.. YES! 

We have found a job for Misha and a home. 

It took us a while to start writing about it. It all happened so fast. 

And we can never forget the human side of all this story. 

And I don't mean Misha, I mean us, all the partners,...

January 21, 2017

Misha's Mission: Why a homeless person is richer than you!

January 21, 2017


Daisy SJ

And I find it kinda funny, I find it kinda sad
The dreams in which I'm dying are the best I've ever had
I find it hard to tell you, I find it hard to take
When people run in circles it's...

January 15, 2017

First of all it feels weird and unappropriate to call him a 'Homeless person'.
His name is Misha. He does not deserve to be called 'the homeless person', he's

not a number, he's not just a face. He's a person who deserves respect. 

But in this 'project' I still have...

December 27, 2016

Misha's Mission. The story of a homeless person in need. Searching for a new life. A new hope. 

An answer to the question: 'Why are you doing this?'

The answer is simple. There is more to life than just marketing. 

Everything, everybody is connected to each other. 

We pass...

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